Management Team
MEET OUR MANAGEMENT TEAM
WE HELP YOU, HELP YOUR PATIENTS LIVE HEALTHIER LIVES
As Lifeline’s President / CEO, Rick is primarily responsible for leading the development of the organization’s long- and short-term strategies. He manages the overall operations, sales team, marketing teams and makes major decisions affecting the organization. He negotiates or approves agreements and contracts for the organization. Rick has been an executive in the pharmaceutical distribution industry since 1999 and founded Lifeline Pharmaceuticals in 2006.
As Lifeline’s Vice President, Veronica helps design the company’s overall mission, values, and strategic goals. She leads, guides and evaluates the work of other employees, such as senior directors and managers, and ensures a healthy working environment. Veronica contributes to sales innovations, strategic business development, and the profitability of the company while managing the daily purchasing department and vendor relationship ensuring the company’s continual growth. Veronica has been an executive in the pharmaceutical distribution industry since 2001 and co-founded Lifeline Pharmaceuticals in 2006.
As Lifeline’s CFO, Anthony is responsible for the overall accounting function of Lifeline Pharmaceuticals, LLC. and it affiliates. Including entering proper accounting transactions in accordance with GAAP, overseeing the accounting functions of Accounts Receivable and Accounts Payable. Assisting the CEO with accounting, financial and cash flow decisions. The CFO also performs the duties of the Property and General Liability Insurance, Workers Comp and Healthcare Benefits administrator. Anthony Pimpinelli, Certified Public Accountant for over 25 years in a variety of industries. The last 15 years assisting Lifeline Pharmaceuticals, LLC.
As Lifeline’s CMO, Steve manages the marketing and advertising efforts of the organization in order to boost its customer base and sales. Steve develops, implements and oversees marketing and advertising campaigns. Steve oversees recruiting, training, and mentoring the Customer Service and Sales teams for improved efficiency. Steve has been an executive in the pharmaceutical distribution industry since 1995.
As Lifeline’s CSDM, Richard is responsible for the day-to-day monitoring of controlled substance distribution, including but not limited to purchases, sales, storage, and record keeping ensuring compliance with all applicable Lifeline Pharmaceuticals, LLC policies and procedures. This includes developing training programs for sales and operational personnel; improving on existing policies and procedures; acting as liaison with the DEA and other regulatory agencies as necessary; recommending and implementing technology and software to assist in controlled substance compliance and reporting needs. Retired U.S. Military Officer with more than three decades of expertise in: compliance, logistical operations, material procurement and management, transportation, contract administration, and human resources.
As Lifeline’s CIO, Bill is responsible for overseeing the company’s IT needs, which includes managing and implementing technology to support the organization’s goals. Bill oversees IT staff to develop and implement department goals while staying abreast of emerging technologies that can improve IT department performance and increase company profits. This means managing IT personnel, creating, and implementing IT policies, protocols and standards. Bill oversees contract negotiations with IT vendors, contractors and service providers communicating with other executives regarding costs, value and risk-potential of new IT projects.
Discover Our Legacy
Squarely positioned at the heart of the pharmaceutical community, Lifeline Pharmaceuticals represents more than just wholesale distribution. We are a testament to a lasting commitment to service, safety, and superior pharmaceutical solutions. As we’ve grown, so has our unwavering promise to healthcare providers. From our strategic position as a dominant force in the generic injectables market to our deep-rooted ethos of ethical distribution, our story is one of dedication, progress, and patient-centric care.
