Management Team

As Lifeline’s President and Chief Executive Officer, Rick is responsible for leading the development of the organization’s long- and short-term strategies. He oversees overall operations as well as the sales and marketing teams, and makes key decisions that impact the company’s direction. He also negotiates and approves agreements and contracts on behalf of the organization.

Rick has been an executive in the pharmaceutical distribution industry since 1999 and founded Lifeline Pharmaceuticals in 2006.

As Lifeline’s Vice President, Veronica helps shape the company’s mission, values, and strategic goals. She leads, guides, and evaluates the work of senior directors, managers, and other employees, ensuring a healthy and productive working environment. Veronica contributes to sales innovation, strategic business development, and overall company profitability, while also managing the daily operations of the purchasing department and overseeing vendor relationships to support Lifeline’s continued growth.

Veronica has been an executive in the pharmaceutical distribution industry since 2001 and co-founded Lifeline Pharmaceuticals in 2006.

As Lifeline’s Chief Financial Officer, Anthony is responsible for the overall accounting functions of Lifeline Pharmaceuticals, LLC and its affiliates. His role includes ensuring all accounting transactions are entered in accordance with Generally Accepted Accounting Principles, and overseeing both the Accounts Receivable and Accounts Payable departments. He also supports the CEO with accounting, financial, and cash-flow decision-making.

In addition to his financial leadership, the CFO manages the company’s Property and General Liability Insurance, Workers’ Compensation, and Healthcare Benefits programs.

Anthony is a Certified Public Accountant with over 25 years of experience across a variety of industries, including the last 15 years dedicated to supporting Lifeline Pharmaceuticals, LLC.

As Lifeline’s Chief Compliance Officer, Richard is responsible for the day-to-day oversight and monitoring of controlled substance distribution, including but not limited to purchases, sales, storage, and recordkeeping, ensuring full compliance with all applicable Lifeline Pharmaceuticals, LLC policies and procedures. His responsibilities include developing training programs for sales and operational staff; enhancing existing policies and procedures; serving as a liaison with the Drug Enforcement Administration and other regulatory agencies; and recommending and implementing technology and software solutions to support controlled substance compliance and reporting requirements.

Richard is a retired U.S. Military Officer with more than three decades of expertise in compliance, logistical operations, material procurement and management, transportation, contract administration, and human resources.

As Lifeline’s CIO, Bill is responsible for overseeing the company’s IT needs, which includes managing and implementing technology to support the organization’s goals. Bill oversees IT staff to develop and implement department goals while staying abreast of emerging technologies that can improve IT department performance and increase company profits. This means managing IT personnel, creating, and implementing IT policies, protocols and standards. Bill oversees contract negotiations with IT vendors, contractors and service providers communicating with other executives regarding costs, value and risk-potential of new IT projects.